Betting firms who target youngsters in adverts to face unlimited fines
The study by Glasgow University warns that such adverts are luring vulnerable children and adults into gambling. But since Labour relaxed betting legislation there have been 75 deals in which gambling firms have plastered their logos on the chests of football stars. The 21-year-old midfielder arrived at St James’ Park on loan in July with the possibility of a full transfer included in the deal, and has done so well on Tyneside that the club has handed him a five-year contract. City finished 10th in the Premier League in the first season of Mansour’s ownership, then fifth and third, before famously winning the competition in 2012 with a memorable 3-2 win over QPR, including two stoppage time goals, edging out rivals Manchester United.
We understand a lot of work still needs to be done.’ ‘We understand everyone’s views and there are times that those of certain countries aren’t going to sit easy with people,’ said United With Pride secretary Mark Betham. ‘We have concerns about (that) but what we want to do is keep working with the club to make sure that they are doing what they need to do to help increase visibility. The watchdog said the changes would make it quicker and easier to take action over breaches such as misleading promotions and bonus offers, as well as unreasonable restrictions on withdrawals of winnings.
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‘More needs to be done to protect children from the risks of gambling, and sports clubs need to consider their responsibility.’ The Industry Group for Responsible Gambling code requires that ‘gambling operators do not allow their logos or other promotional material to appear on any commercial merchandising which is designed for use by children. A clear example of this would be the use of logos on sports’ shirts.’ It said the animated figures, bright colours and motifs from children’s fiction meant the promotions for Rainbow Riches – which included a leprechaun – Fishin’ Frenzy and Lucky Wizard ‘were likely to be of particular appeal to under-18s’.
